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About us

To create our standards, we assembled some of the profession and industry’s top experts in their fields. Dental CSR standards are designed to be accessible and applicable for everyone to use to help grow their business. These experts have recognised qualifications and years of experience in their area of expertise, and have developed the standards from decades of working with clients and partners.

Each application is assessed against strict criteria, and if necessary, referred to our panel to adjudicate. Our standards are reviewed annually. For full transparency, we commission independent assessors to audit applications at each level to ensure the criteria are being fairly applied.

Expert Panel


Mark Topley
BEd (Hons)

Mark has over 20 years experience in the charity sector, 13 of them in dentistry. He was CEO of the dental charity Bridge2Aid for 7 years, during which time he worked extensively with companies from international corporates to individual dental practices in designing and implementing CSR projects. Mark is the Director of The CSR Coach and plays an active role in the Dental CSR business.


Alison King

Alison specialises in HR for SMEs and dentistry in particular. She runs her own company – Bespoke HR – which she founded in October 2005 after many years working for others in senior HR functions. Alison acts in an advisory capacity.


Andy Lester

A Chartered Environmentalist, Andy Lester has a background in ecology, economics and the corporate sector. Andy acts in an advisory capacity.

Sustainable Dentistry

Brett Duane
BDS MAM (Health) GCertDent MPH PhD

Brett is Associate Professor in Dental Public Health, Trinity College Dublin, and a collaborator with the Centre for Sustainable Health Care. He has a Masters in Management in Health (University of Newcastle, Australia), a Masters in Public Health (University of Glasgow) and a PhD in Dentistry (Finland). Brett acts in an advisory capacity.


Shaenna Loughane
MSC (NGO Management)

Shaenna is currently the CEO of the dental charity Bridge2Aid, which she has worked with for over 10 years. Formerly a practice manager and practice owner, she has significant experience as a BDA Good Practice assessor. She also recently graduated from CASS Business School with an MSC in NGO Management. Shaenna acts in an advisory capacity.