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About us

We’re proud of our CSR standards, designed by some of the best professionals in the industry. Our Dental CSR standards are crafted to be user-friendly and beneficial to help your business thrive. These guidelines are born from the wisdom and qualifications of industry veterans, each carrying years of valuable experience.

The evaluation of each application is stringent and rigorous. If needed, our panel takes the helm to make fair judgments. We refresh our standards every year, keeping them sharp and relevant. And for the sake of total transparency, we engage an independent auditor for Gold applications. They scrutinise each application to verify that our criteria are applied justly.

Expert Panel


Mark Topley
BEd (Hons)

Mark has over 25 years experience in the charity sector, 20 of them in dentistry. He was CEO of the dental charity Bridge2Aid for 7 years, during which time he worked extensively with companies from international corporates to individual dental practices in designing and implementing CSR projects. Mark is the Director of Purpose Driven Business and plays an active role in the Dental CSR business.


Alison King

Alison specialises in HR for SMEs and dentistry in particular. She runs her own company – Bespoke HR – which she founded in October 2005 after many years working for others in senior HR functions. Alison acts in an advisory capacity.


Andy Lester

A Chartered Environmentalist, Andy Lester has a background in ecology, economics and the corporate sector. Andy acts in an advisory capacity.

Sustainable Dentistry

Brett Duane
BDS MAM (Health) GCertDent MPH PhD

Brett is Associate Professor in Dental Public Health, Trinity College Dublin, and a collaborator with the Centre for Sustainable Health Care. He has a Masters in Management in Health (University of Newcastle, Australia), a Masters in Public Health (University of Glasgow) and a PhD in Dentistry (Finland). Brett acts in an advisory capacity.


Shaenna Loughane
MSC (NGO Management)

Shaenna is the Director of Kuandaa – an independent consultancy for small charities, and the former CEO. Bridge2Aid, which she has worked with for over 10 years. Formerly a practice manager and practice owner, she has significant experience as a BDA Good Practice assessor. She also recently graduated from CASS Business School with an MSC in NGO Management. Shaenna acts in an advisory capacity.