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Very simply, the campaign is a way to recognise and encourage the many people around the profession that do good for others. Whether that’s serving in their community, going the extra mile for their teams, or caring for their local area and the environment.
There’s enough bad news around today. And so Dental CSR want to promote the good things that are going on- the stories that that get drowned out, and push back against the negativity. Not because #beproud is some wishy washy, fluffy, feel good exercise, but because this kind of news, encouragement and outlook is scientifically proven to build resilience and get people to take positive action. And couldn’t we all do with a bit more of that?!
Here’s why I believe #beproud is a great idea, and worth getting behind:
It’s easy to take part – don’t be shy! Post pictures and stories of the people you know who you feel should #beproud. Make sure you tag @dentalcsr, and use the hashtag #beproud.
Let’s spend the next 6 weeks focussing on the people who deserve a pat on the back.
#Beproud campaign runs until the 21st June.